What Are You Saying? — Writing The Best Spirituality Blog Content

Earlier I argued that people skim blogs more than read them, and this means a good spirituality blog is written to be skimmed.  They’ll slow down to focus in on what they don’t know.  When you hide your ideas in cluttered writing that assumes the reader already understands you, your readers will not learn from you. http://wp.me/p2ukOd-92

I had a terrible boss once who, when you asked a simple question, would tell you everything she knew about the subject.  If you asked where you should park, she would tell you the history of the parking lot, explain the company’s relationship with the property owner, contrast this with other locations, and somewhere in there, if you were lucky, would be where you could or could not park.

After a couple weeks, I learned to nod — “Uh huh.  Uh huh.”  — and ignore her.  My ears would sharpen when she said something relevant to what I wanted to know.  That’s how people have learned to read internet material, for similar reasons.

We do not naturally write the same way we read.  Most people tend to write long-winded, assuming our readers will read every word.  Especially spirituality blogs.  Writing and clarity are learned.

Write your posts in a logical structure so your readers will understand you clearly.

Blogging is basically magazine writing.  It’s a little bit of sales, some technical writing — might not be about technology, but it’s still “how-to” — and some thesis-support, argumentative writing.  All this is done in a “report the facts” newspaper style.

Usually you provide value by telling your readers how to solve a problem.  So there’s a how-to element.  The form is to convince your reader the problem merits attention.  That’s sales.  Finally, you must convince them your solution is worth trying, which means presenting arguments and evidence.

–This kind of writing is a spin-off of sales.  In many ways it’s like writing a sermon, but it’s not bound to a text and the mode of discovery is tangible. More


Blogging Tips To Write The Best Spirituality Blogs

Looking over spirituality blogs to see how it’s done, I find that many of the blogs with the best content have the worst organization.  Since I understand well how to organize a blog, I’m writing this post for the benefit of the online spiritual community.

You might think that good organization comes second to good content, but ask:  What good is great content if people can’t find it?

Spiritual blogs have three types of problems.  They are problems in the writing, problems in the organization of the articles, and problems in the layouts.  The content is great.  Spiritual bloggers are spiritual people.

The writing problems I’m seeing are not problems in writing — they are problems in not writing.

Think about how you read things on the internet.  You skim.  Everyone skims on the internet.  You skim because you are not certain that the information is what you’re looking for, and you want to weed through what is irrelevant to get to what is relevant. More

Normal People Are On The Path, Too (part of the 4 Yogas of Hinduism series!)

The general teaching in Hinduism is that everyone is on the spiritual path. (4 Yogas main)  This is understood as a long-term evolution of the soul that proceeds through many lifetimes.  Reincarnation teaches that after death we will be reborn as humans (or possibly as animals) and that we have been through many lives leading up to this one.

People who have not progressed far are on the path of desire.

The Path of Desire More


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