Earlier I argued that people skim blogs more than read them, and this means a good spirituality blog is written to be skimmed. They’ll slow down to focus in on what they don’t know. When you hide your ideas in cluttered writing that assumes the reader already understands you, your readers will not learn from you. http://wp.me/p2ukOd-92
I had a terrible boss once who, when you asked a simple question, would tell you everything she knew about the subject. If you asked where you should park, she would tell you the history of the parking lot, explain the company’s relationship with the property owner, contrast this with other locations, and somewhere in there, if you were lucky, would be where you could or could not park.
After a couple weeks, I learned to nod — “Uh huh. Uh huh.” — and ignore her. My ears would sharpen when she said something relevant to what I wanted to know. That’s how people have learned to read internet material, for similar reasons.
We do not naturally write the same way we read. Most people tend to write long-winded, assuming our readers will read every word. Especially spirituality blogs. Writing and clarity are learned.
Write your posts in a logical structure so your readers will understand you clearly.
Blogging is basically magazine writing. It’s a little bit of sales, some technical writing — might not be about technology, but it’s still “how-to” — and some thesis-support, argumentative writing. All this is done in a “report the facts” newspaper style.
Usually you provide value by telling your readers how to solve a problem. So there’s a how-to element. The form is to convince your reader the problem merits attention. That’s sales. Finally, you must convince them your solution is worth trying, which means presenting arguments and evidence.
–This kind of writing is a spin-off of sales. In many ways it’s like writing a sermon, but it’s not bound to a text and the mode of discovery is tangible. More